Visual identity and website design for Who Cares?, a collective platform about care practices, initiated in 2019 by the art institutions: Idensitat (Barcelona), SPACE (London), Rupert (Vilnius), Grey Area (Korčula) and Centro Huarte (Navarre). The site’s main language is English, but contents can be additionally uploaded in five more languages (Spanish, Basque, Catalan, Croatian and Lithuanian), if needed. For the visual identity language became a central topic. The changing logotype features different characters out of a number of European languages, in order to make them more present in the website an in the project’s English name.